The Marketing Academy Unveils 2025 Scholarship Cohort: 30 Rising Stars Shaping the Future of Marketing

The Marketing Academy has officially announced the 30 talented marketing professionals selected for its prestigious 2025 UK Scholarship Programme. Now entering its 16th year, the highly regarded programme continues to develop future industry leaders, with over 1,200 alumni across the globe.

Renowned for identifying and nurturing high-potential marketers, the Scholarship offers an intensive, year-long development experience. It’s designed to accelerate leadership skills, commercial acumen, and personal growth — preparing participants to become the next generation of CMOs and business leaders.

Industry-Supported, Highly Competitive

Funded by major industry partners including Salesforce, Accenture Song, Bazaarvoice, BT Group, ITV, KFC, Mars, PHD Media, and Workday, the programme attracts hundreds of applications annually. A rigorous three-stage selection process narrows the pool down to just 30 exceptional candidates, drawn from leading brands, media organisations, and creative agencies.

Meet the Marketing Academy UK Class of 2025

The 30 selected scholars for 2025 represent a diverse and dynamic mix of marketing leadership across various sectors:

• Adesuwa Osewa, Associate Director, Word on the Curb
• Alex Jardine, Senior Brand Marketing Manager EMEA, Subway
• Barbara Agatha Piras, Global Head of Digital Marketing, TUI Group
• Bonita Samuels, Inclusive Planning & Culture Lead, Senior Associate Director, Essence MediaCom
• Camilla Eden-Davies, Group Commercial Marketing Director, Little Dot Studios
• Cherry Tian, Head of Marketing, Workspace Group
• Chris Davis-Coward, Director, Head of Consumer Marketing, Lloyds Banking Group
• Claire Bullock, Client Partner, PHD
• Cordelia Linacre-Brown, European Brand Director – Maltesers & Skittles, Mars
• Dan Caven, Head of Media, Virgin Money
• Danielle Ruggles, Marketing Manager, KFC UKI
• Emma Paxton, Marketing Manager – Cadbury, Mondelez
• Emma Price, Director of Marketing and Communications, Cambrionix
• Freddie Lister, Head of Customer Acquisition, Pharmacy2U & Lloyds Pharmacy
• Hayley Dodd, Head of Integrated Marketing, Partnerships & PR, HMD
• Jack Richards, Global Head of Integrated & Field Marketing, Onclusive
• James Wallis, Head of Content Marketing and Distribution, NatWest Group
• Jordan McDowell, Strategy Director, McCann Manchester
• Kate Rossiter, Head of Marketing for Scripted Programming, UKTV
• Kelly Atkins, Head of Digital Marketing, BT Business
• Liz Wells, Customer and Insight Director, Greene King
• Majken Nielsen, Senior Director, Northern Europe Marketing Leader, Salesforce
• Mike O’Donoghue, Global Senior Marketing Manager – Peroni Nastro Azzurro, Asahi Europe & International
• Mike Thorne, Marketing Transformation Senior Manager, Accenture Song
• Oliver Lester, Senior Marketing Consultant, Direct Line Group
• Osasere Aimiuwu, Brand Manager, Carlsberg Britvic
• Pooja ParasuRaman, Head of Brand Strategy and Experience, Bazaarvoice
• Tish House, Head of Marketing, New Digital Propositions, ITV
• Vicky McNamara, VP of Marketing, Workday
• Will Martin, Head of Marketing (Broadcasting), News UK

A Transformational Experience

As part of the Scholarship, participants will gain exclusive access to a curated learning experience including workshops, masterclasses, mentoring from senior industry leaders, and a comprehensive virtual campus to support personal and professional development.

Sherilyn Shackell, Founder and Global CEO of The Marketing Academy, expressed her enthusiasm for the 2025 cohort:

“We are incredibly excited to be announcing the next cohort, especially as 2025 sees us celebrating our 15th birthday. We continue to be amazed by the talent coming through the Scholarship Programme and it’s a privilege to provide them with the mentorship, skills, knowledge and community to help them succeed in the industry.”

About The Marketing Academy

The Marketing Academy Scholarship is widely recognised as one of the most respected development programmes for marketers and communications leaders worldwide. It operates not only in the UK, but also in the US and Australia, helping to shape the future of marketing leadership across continents.

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