How to Increase Your ROAS in 7 Simple Steps

Proven strategies for increasing your businesses ROAS (return on ad spend) that every marketer and business owner needs to know

If you’re investing in digital advertising, like we do on a daily basis for our clients at Dabrando, there’s one key metric you should be obsessed with: ROAS — Return on Ad Spend. Whether you’re running Meta ads, Google campaigns, or TikTok promotions, ROAS tells you how much revenue you generate for every £1 you spend. The higher the ROAS, the more profitable your marketing.

But what if your campaigns are underperforming? Don’t worry — here are 7 simple, proven steps to increase your ROAS and get more out of every pound you spend on advertising.

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1. Tighten Your Targeting

One of the biggest ROAS killers is vague targeting. If you’re reaching the wrong audience, even the best ads won’t convert. Make sure you’re using detailed audience data, including:

• Interests and behaviours
• Location targeting
• Purchase intent signals
• Lookalike audiences from your best customers

Pro tip: Use Meta’s A/B testing feature to compare audience segments, and continuously refine based on real-time performance.

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2. Improve Your Ad Creative and Messaging

Your ad creative is your first impression — and often the deciding factor in whether a user clicks or scrolls past. High-converting creatives are:

• Visually engaging (especially on platforms like TikTok and Instagram)
• Have a clear and urgent call to action
• Speak directly to the audience’s pain points or desires

Video ads outperform static creatives in most cases. Try using UGC-style content, product demos, or testimonials to build trust quickly.

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3. Optimise Your Landing Pages

Don’t let high-performing ads die on a bad landing page. Make sure your destination matches your ad in both message and offer. Your landing page should:

• Load in under 3 seconds
• Be mobile-friendly
• Have a clear headline, benefit-driven copy, and one strong CTA
• Limit distractions (navigation, unnecessary links)

Even small changes — like reducing form fields or improving headline clarity — can increase conversions and ROAS.

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4. Use ROAS Conversion Tracking (Properly)

If you’re not accurately tracking conversions, your ROAS data is meaningless. Make sure your pixels, tags, or conversion APIs are correctly installed and firing.

• Use Google Tag Manager or platform-specific tracking tools
• Test your tracking regularly (especially after site updates)
• Track micro-conversions too (add to cart, time on page, etc.)

More accurate data means smarter optimization decisions.

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5. Scale What’s Working, Cut What’s Not

Once you identify a winning campaign, scale it — but carefully.

• Increase budget slowly (20–30% per day)
• Duplicate the campaign and test new creatives or audiences
• Monitor performance metrics like CTR, CPA, and ROAS daily

Just as important: turn off underperforming ads quickly to stop wasting budget.

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6. Retarget and Re-Engage

Not every customer buys on the first visit. Retargeting warm audiences can significantly boost ROAS by closing lost opportunities. Build remarketing campaigns targeting:

• Website visitors in the last 7/14/30 days
• Cart abandoners
• Engaged social media users
• Video viewers who watched 50%+

Make your retargeting ads feel personal, timely, and offer-driven.

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7. Test. Learn. Repeat. (A/B Testing Mastery)

The best marketers never stop testing. Use A/B testing to try different variations of:

• Ad copy and creative
• Headlines and CTAs
• Target audiences
• Landing page layouts

Each test brings you closer to your ideal combination of performance, efficiency, and ROI. Use your data like a compass, not a report card.

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Final Thoughts: ROAS is a Journey, Not a Destination

There’s no magic switch that guarantees better returns — but applying these 7 steps systematically can dramatically improve your advertising performance. The key is to stay data-driven, customer-focused, and relentless in optimization.

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Want expert help increasing your ROAS?

At Dabrando, we specialise in performance marketing that delivers results — not just reports. From social ads to full-funnel campaigns, we help brands grow profitably with strategies that make every pound work harder.

📞 Book your free strategy call now
📈 Let’s turn clicks into customers — and revenue you can count on.

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Contact us today at grow@dabrando.co.uk or explore our services to learn more, or Book A Free Discover Call to get started today!