How to Make Money on TikTok in 2025: Requirements, Payouts & Tips

TikTok has grown from a viral dance app to a global content powerhouse — and a serious revenue stream for creators and brands alike. With over 1.5 billion monthly active users and one of the highest engagement rates of any social platform, TikTok offers huge earning potential if you know how to tap into it.

In this post, we’ll break down exactly how to make money on TikTok in 2025, covering the monetization options, platform requirements, average payout values, and tips to grow your earnings as a creator or business.

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💸 How Do People Make Money on TikTok?

There are multiple ways creators can earn money on TikTok — directly through the platform or via external monetisation strategies. Here are the 7 primary income streams in 2025:

1. TikTok Creator Fund (Now Creator Rewards Program)

TikTok rewards eligible creators with payments based on video performance, including views, watch time, and engagement.

Requirements:

• 10,000+ followers
• 100,000+ video views in the last 30 days
• Based in a supported country (UK, US, etc.)
• Must be 18+
• Original, high-quality content that follows community guidelines

Average Payout:

• Around $0.02–$0.04 per 1,000 views, but can vary
• Example: 1 million views = £15–£30 on average

It’s not massive money alone, but it’s a great base income source.

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2. TikTok Creativity Program (Beta in the UK/US)

Launched to supplement or replace the Creator Fund, this program pays creators with longer, high-performing videos (over 1 minute).

Key difference: It offers higher payouts, reportedly up to $0.10 per 1,000 views, but with stricter quality and originality rules.

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3. TikTok LIVE Gifts & Diamonds

If you go LIVE on TikTok, your followers can send you virtual gifts which convert into Diamonds (TikTok’s internal currency), and then into real cash.

Requirements:

• 1,000+ followers
• Age 18+
• Follow TikTok’s live and gift monetization rules

Payout Potential:

• Varies hugely by audience generosity
• Some creators earn £100–£1,000+ monthly just from going live

Pro tip: Consistency is key — regular livestreams build stronger viewer loyalty (and income).

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4. TikTok Series (Paywalled Content)

This allows creators to put premium content behind a paywall — similar to Patreon or OnlyFans (minus the NSFW content).

Features:

• You can charge between $1–$190 per series
• Up to 80 videos per series
• High potential for educators, fitness trainers, consultants, etc.

Requirements:

• Original content and good standing account
• Often invite-only or requires application

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5. Affiliate Marketing and Product Links

TikTok now allows creators to link to products directly in videos or bios, earning a commission on sales.

• Amazon Influencer Program
• Shopify TikTok integrations
• Brand affiliate programs

Commission Rates:
5%–20% depending on product and partnership. Influencers in niches like beauty, tech, fashion, and fitness perform well here.

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6. Brand Deals and Sponsorships

This is where creators earn the biggest money — collaborating with brands to promote products in videos.

Sponsored post rates (UK average):

• 10,000 followers = £100–£250 per post
• 100,000 followers = £750–£1,500
• 1M+ followers = £5,000–£25,000+

Negotiation Tip: Brands care about engagement rate more than just follower count.

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7. Selling Your Own Products or Services

Many creators use TikTok to promote their own brands, coaching programs, merch, or digital products.

Examples:

• Selling eBooks, presets, or courses
• Dropshipping or branded merch via Shopify
• Coaching and consultancy services

ROI is often higher when you’re promoting your own business rather than someone else’s.

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🔐 TikTok Monetisation Requirements (2025)

Here’s a quick overview of what you’ll need to unlock earnings:

Monetisation Method	Follower Requirement	Age Requirement	Country Eligibility
Creator Fund / Rewards	10,000	18+	UK, US, Europe
LIVE Gifts / Diamonds	1,000	18+	Global
Series / Paid Content	Case-by-case	18+	Limited regions
Affiliate Marketing	No minimum (some programs may require 1K+)	18+	Global
Brand Deals / Sponsorships	1,000+ suggested	18+	Global
Product Sales	None	Any	Global

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⚖️ How Much Can You Earn on TikTok?

This depends on your niche, content quality, consistency, and how diversified your income streams are.

Example Earnings:

• Small Creator (10K followers): £100–£500/month
• Mid-Level Creator (100K+ followers): £1,000–£5,000+/month
• Top Creators (1M+ followers): £10,000–£100,000+/month

Monetization scales as you grow your community and learn to layer multiple revenue streams.

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📈 5 Pro Tips to Maximise Your TikTok Earnings

1. Post Consistently (2–3x per day)
   Quantity still matters — more content = more reach.
2. Optimise for Watch Time
   The algorithm rewards videos people watch to the end or rewatch. Hook your audience early!
3. Niche Down and Own Your Space
   Whether it’s fitness, finance, or funny skits — become the go-to creator in your field.
4. Engage With Your Audience
   Reply to comments, go LIVE, and create community. Engagement drives visibility.
5. Diversify Your Income Streams
   Combine Creator Fund + affiliate links + brand deals + product sales for true monetisation power.

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Final Thoughts: TikTok is a Business — Treat It Like One

If you’re serious about earning money on TikTok, you need a plan. Monetising your audience takes time, creativity, and a strategy that plays to both your strengths and the algorithm.

At Dabrando, we help creators and brands scale on TikTok with performance-driven content strategies and ad campaigns that get results. Whether you’re just starting out or looking to grow to 6-figures, we can help.

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Want to grow your TikTok revenue?

📞 Book a free strategy session with Dabrando
🚀 Let’s turn content into cash — the smart way.

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Contact us today at grow@dabrando.co.uk or explore our services to learn more, or Book A Free Discover Call to get started today!