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Return on Investment (ROI) Marketing Calculator 💡 Why Is Marketing ROI Important? 🧮 Use Our Free Marketing ROI Calculator Below Not a math whiz? No worries. We’ve built a simple, embeddable Marketing ROI Calculator to help you instantly figure out how profitable your campaigns are. Just enter your total revenue…
Return on Ad Spend (ROAS) Calculator Return on Ad Spend (ROAS) is one of the most critical metrics in digital marketing, especially for businesses investing in paid advertising across platforms like Google Ads, Facebook, Instagram, TikTok, and more. In today’s competitive online marketplace, understanding and optimizing your ROAS can be…
KFC ‘Cult’ Ad Sparks Controversy— But Was That the Point? When Bold Branding Meets Consumer Backlash In the fast-moving world of marketing and advertising, standing out can sometimes mean crossing lines—and that’s exactly what KFC UK & Ireland seems to have done with its latest television campaign, All Hail Gravy.…
The Marketing Academy Unveils 2025 Scholarship Cohort: 30 Rising Stars Shaping the Future of Marketing The Marketing Academy has officially announced the 30 talented marketing professionals selected for its prestigious 2025 UK Scholarship Programme. Now entering its 16th year, the highly regarded programme continues to develop future industry leaders, with…
The Current Impact and Future Implications of AI in Digital Marketing In the ever-evolving landscape of digital marketing, one transformative force is reshaping how brands connect with their audiences: Artificial Intelligence (AI). From personalized customer journeys to advanced predictive analytics, AI is no longer just a futuristic buzzword — it’s…
Why Branding Is Important for Businesses: Build Trust, Stand Out & Scale Up In today’s ultra-competitive business landscape, branding is no longer optional — it’s essential. Whether you’re a startup, a local business, or a growing global company, effective branding shapes how people perceive your business, helps you build trust,…
